Kudos Already Knows What Happened. Now It Can Help You Act.
Unified marketing data, customer journeys, attribution, and business outcomes — the foundation every Kudos agent and every Kudos expert works from.
The data layer
Four Layers of Marketing Truth
Connected data
Ad platforms, analytics, CRM, commerce, call tracking, and your warehouse in one model.
Customer journeys
Every touch stitched into a path, from first impression to closed revenue.
Attribution and outcomes
Revenue-weighted attribution instead of platform-reported conversions.
Kudos Score and benchmarks
A consistent measure of marketing health, compared against your category.
A real path
One Customer, Six Touches, One Revenue Number
Platform dashboards each claim the same sale. Kudos reconstructs the actual path and splits credit by contribution.
01
Paid social impression
First touch, no click. Counted as an assist, not a conversion.
02
Branded search click
Attributed partially, because demand was created upstream.
03
Site visit and form start
Session quality and intent scored, not just counted.
04
Phone call from a landing page
Call tracking matched back to the source campaign.
05
CRM opportunity created
Lead quality flows back to the channel that produced it.
06
Closed revenue
Revenue is redistributed across the real path, not the last click.
Questions it answers
The Answers Budget Decisions Actually Need
Every answer is traceable to the underlying data, and every agent and Kudos marketer works from the same one.
Next step
Turn Intelligence Into Action
Data is the starting point. Here is what happens with it.